Here’s the honest version: We don’t offer a menu of author one-off services you pick from like a restaurant. What we offer is a brand partnership — built around where you are right now and where you want your name to be.
That said, we offer two unique ways to work with us:
| Done With You | Do It Yourself (With AI) |
|---|---|
| We work together to define your brand and goals. Then we do the posting and pitching for you. | We teach you how to use AI to do the branding, marketing, and publicity yourself. This saves you time and money. |
Keeping those options in mind, here’s everything we might work on together, based on the outcome it drives:
1. Brand & Messaging Foundation
This is where every engagement starts, because nothing else works well without it.
- Author Positioning — who you are, who you serve, and what you stand for
- Core Messaging — the 2–3 ideas your entire public presence is built around
- Brand Identity — logo, colors, and visual style that reflect you and your book
- Tone of Voice Guide — so everything you publish sounds unmistakably like you
Think of this as the strategic GPS for your entire author platform. Without it, everything else is just guessing.
2. Social Media Presence
We focus on LinkedIn and Facebook — the platforms where nonfiction authors have the most natural authority and where speaking and consulting opportunities actually come from.
- Profile Optimization — so the right people immediately understand who you are
- Content Strategy — themes, angles, and formats tailored to your audience
- Content Posts — write and schedule your posts so you can stay consistent without spending hours on it
- Engagement Guidance — how to show up in conversations that build your reputation
3. Website & Online Presence
Your website is your 24/7 pitch to every journalist, event organizer, and potential client who Googles you before reaching out.
- Author Website — setup and copywriting
- Speaking Page — your one-sheet equivalent online
- Shop Page — make sure everyone can buy your book
- SEO Setup — so people searching your topic can actually find you
4. Email List & Newsletters
Your email list is the most valuable asset you’ll build — because it’s yours. No algorithm can take it away.
- Email Platform Setup — including a welcome sequence to immediately earn the trust of your email subscribers
- Lead Magnet Creation — a valuable resource tied to your book’s core idea
- Newsletter Writing — regular, readable, you-sounding emails that keep you top-of-mind with your audience
5. Publicity, Pitching & Speaking Outreach
This is where thought leadership becomes publicly visible.
- Done For You — We research and pitch you directly to podcast hosts, journalists, conference organizers, and publications in your niche. You show up for the interviews and appearances; We handle everything leading up to them.
- DIY with AI — We teach you to use AI tools to do your own research and outreach so you can pitch yourself efficiently without hiring someone to do it full-time. This option is ideal for authors who want to stay hands-on and keep costs lower while still moving fast. We build your system together, and you run it.
Both options are available, and we’ll figure out which one makes the most sense for you on our first call.
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