Does Author Publicity Take a Lot of Time?

Why Publicity Feels Like a Full-Time Job

Traditional book publicity — the pre-AI version — genuinely was time-intensive. You’d spend hours researching podcast hosts, writing individual pitch emails, following up, tracking responses, updating spreadsheets, and starting over next week. For a busy author still working a full-time job or raising a family, that is not sustainable.

What AI Actually Does For Your Time

✅Research in minutes, not hours

AI can scan databases of podcasts, publications, and events to find opportunities that match your book and audience — generating a targeted, prioritized outreach list far faster than manual research. What used to take a full afternoon can now take 15 minutes.

✅Personalized pitches without starting from scratch

A great pitch email is personalized — it shows you actually know the show or publication you’re reaching out to. AI can draft personalized outreach at scale, pulling in specific details about each recipient so your pitch feels thoughtful, not templated. All you have to do is review and send. That’s it.

✅Follow-up that doesn’t fall through the cracks

One of the biggest time suckers in publicity is follow-up — remembering who you pitched, when, and whether they responded. AI-assisted tracking tools make this automatic, so nothing slips and you don’t have to keep it all in your head.

Time Commitment For Our “Done-With-You” Plan

For authors on our done-with-you plan, your time entails:

• Initial hourly calls to refine your branding, messaging, and goals.
• A monthly 45–60 minute check-in call to review results, align on strategy, and flag any upcoming opportunities
• Reviewing and approving content before it goes live (typically 30–60 minutes a week, batched)
• Showing up for the interviews, podcast appearances, and speaking gigs that the outreach produces

Time Commitment On Our “DIY with AI” Plan

AI brings the weekly time investment down significantly.

• Initial time is invested in Zoom calls where we walk you through everything you need to know and do to set up your AI system.
• Once everything is in place, it takes most authors less than 2 hours a week to review and approve AI actions.

So, which time commitment do you prefer?